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Welcome Message

Hello and welcome to Blue Jewel Handcrafted! My name is Selma and I'm the brains and maker behind my small soap company located in Upland, California, just below the foothills of the San Gabriel Mountains. I'm a mom, an avid hiker, and a lover of the natural world.

My journey in the beauty industry started as a college student working at a cosmetic counter in a major department store.  From there, I spent 25 years helping run my family's beauty supply business, where I witnessed firsthand how many big-brand products relied on harsh ingredients that weren't kind to the skin.  I wanted something better - safe, sustainable and rooted in nature.

Blue Jewel Handcrafted was born from a passion for the natural world and all that it offers us to nourish and heal our bodies.  Everything I create is inspired by plants and botanicals, many grown in my small garden, and a natural approach to living. I'm also committed to using sustainable ingredients that are both good for the skin and the environment. I invite you to explore my handcrafted soaps and skincare and feel the difference.

If you have any questions, please feel free to email me at [email protected].